Create products and experiences that wow with Design. Learn how to reduce friction with your design teams, elevate communication and collaboration, and inspire innovation to create intuitive products that solve market problems and exceed user expectations.
Understand design capabilities and approaches so you can work effectively with designers and navigate the problem and solution spaces with ease.
Align design and product teams around user and business context so that the solutions generated exceed the expectations of all.
Encourage the creation and exploration of multiple concepts to find the most innovative solution to pursue. Create an environment for productive feedback that helps refine the direction along the way.
With the tools and skills you’ll learn in Design, you can:
Design will give you the knowledge you need to:
Learn how to build a more powerful partnership between product management and design in our new course.
When you purchase Design, you’ll receive a complimentary, one-year membership to the Pragmatic Alumni Community. Here, you can:
“After taking Pragmatic training I now know how to collaborate with others in the creative/design process.”
“We have been able to align our products to customer needs in a much more focused manner. This allows us to shorten our design cycles and deliver products that are purposeful.”
“After taking Pragmatic training we can now focus on customer problems, rather than features you heard the customer wanted through sales. This has allowed us to confidently stand behind our product design and drive the product direction forward.”
“The Pragmatic training has helped me to approach product development in an entirely different and much more sensible and logical way. We now create design for our customers first, understanding the market and their pain points, then building what they need.”
“Implementing the Pragmatic Institute techniques here at my company has really helped us stay focused on building products that solve market problems. Our entire design process was revamped to include these techniques and we’ve enjoyed great success.”
If you’re ready to leverage design to create products that satisfy and delight, then you’re ready for Design.