Partner with designers to create intuitive products the market will embrace with Design. Learn how to work with designers to align on responsibilities, deepen a shared understanding of your target users, reframe market problems to elicit new ways of thinking, and iterate on potential solutions through prototyping and market feedback.
Tap into the full power of user personas to establish a shared understanding of users’ problems, goals and pain points. Map a persona’s current experience so your team can envision an ideal future state.
Reframe market problems—with tools such as “How Might We” statements—to move beyond obvious solutions toward product innovations.
Increase efficiency, lower risk and ensure user adoption through prototyping and feedback loops.
With the tools and skills you’ll learn in Design, you can:
Design will give you the knowledge you need to:
Learn how to partner with designers to create intuitive solutions to your market’s problems in our new course.
When you purchase Design, you’ll receive a complimentary, one-year membership to the Pragmatic Alumni Community. Here, you can:
The Design course opened our eyes to the cross-functional work required to be wildly successful creating innovative and human-centered products. Our attendees learned about the power of personas and other tools in tackling problems and ultimately achieving the goal of developing better solutions for our customers. Moreover, in training and doing break-outs together and listening to each other’s questions, we gained a better understanding and increased respect for what each role deals with in bringing a new offer to market.
“After taking Pragmatic training I now know how to collaborate with others in the creative/design process.”
“We have been able to align our products to customer needs in a much more focused manner. This allows us to shorten our design cycles and deliver products that are purposeful.”
“After taking Pragmatic training we can now focus on customer problems, rather than features you heard the customer wanted through sales. This has allowed us to confidently stand behind our product design and drive the product direction forward.”
“The Pragmatic training has helped me to approach product development in an entirely different and much more sensible and logical way. We now create design for our customers first, understanding the market and their pain points, then building what they need.”
“Implementing the Pragmatic Institute techniques here at my company has really helped us stay focused on building products that solve market problems. Our entire design process was revamped to include these techniques and we’ve enjoyed great success.”
If you’re ready to leverage design to create products that satisfy and delight, then you’re ready for Design.